INDONESIA AS NEW EMERGING MARKET

Tuesday, March 07, 2006

PUMPS AND COMPRESSOR MARKET IN INDONESIA

The manufacturing sector is Indonesia’s crucial and leading economic sector. This manufacturing sector has become the main contributor to the country’s gross domestic product (GDP), which contributed nearly 30% to the GDP as compared to some 18% contribution from the agricultural sector. Key manufacturing industries are such as the oil and gas industry, automotive industry, the construction & building sector, forestry-related industry such as the pulp and paper making, furniture, chemical-based industry, food and beverage, textile-based industry and electronic industry.

Pumps and compressors are inevitable in the development process of such manufacturing sectors as this is also the case with the Indonesian market. The demand for industrial pumps and compressors remains prospective in line with the growth of the manufacturing sector being the industrial end-users of such equipments. The domestic Indonesian market offers a pretty wide range of pumps and compressors with or without international brands and the market is, in view of its expected economic recovery and growth, still attractive for newcomers. Key players are the European and U.S. brands, Japan, Korea, PR China and Taiwan as well as products from other, lesser-known supplying countries.

Industrial pumps and compressors available in the domestic market are to a large extent imported; locally manufactured equipments are only available up to a certain quality requirement and user applications due to lack of product technology and know-how. Indonesia, therefore, will for unforeseeable future still heavily dependent on the imports of such industrial pumps and compressors, as the statistical data will show. The fact of heavy import reliance, however, offers opportunity to develop the domestic manufacture of these equipments by means of cooperating with Indonesian manufacturers in the field of technical assistance and transfer of product and production technology.

The potential Indonesian market is also still attractive to newcomers or new brands as long as very basic market requirements are offered and accepted and these basic requirements are reliable product quality and durability, guaranteed after-sales service, attractive payment and pricing condition. The direct presence in this particular market through appointment of suitable representative or agent is indispensable in order to achieve the market target and goals.

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